Drinking pleasure on the go
Reusable products designed to inspire reuse.
Created for drinking pleasure from local, recycled and recovered materials.
The KeepCup Story
KeepCup is the original reusable coffee cup, launched in Melbourne, Australia in 2009. First sold at a small pop-up market, it was quickly embraced by coffee lovers and championed by cafés and roasters as a sustainable alternative to single-use paper cups. From the start, KeepCup’s mission has been to shift everyday habits from disposability to reusability. Today, KeepCup has played a pivotal role in defining a new product category - Reusables. Take a look at how KeepCup got started.
KeepCup Design
KeepCup is the world’s first Barista Standard reusable cup.
Created in collaboration with baristas, every detail has been shaped by the standards of specialty coffee. This makes it easier for baristas to craft your drink, and more enjoyable for you to drink it.
What is Barista Standard Design?
Co brand with KeepCup
Create your own original KeepCup incorporating the logo and colours of your cafe or company!
CAFE VOICE
Vaughan Allison from MIA MIA
MIA MIA cafe is located in Higashi-Nagasaki, Tokyo, a commuter town two train stops away from Ikebukuro. Run by Vaughan Alison and his wife Rie Alison, MIA MIA is more than just a cafe; it’s a community hub that connects the region, local people, and culture together. We spoke to Vaughan about Australian cafe culture, his memories of KeepCup, and his work at MIA MIA.
CASE STUDY
LIFESTYLE LAB TOYONOMA
LIFESTYLE LAB TOYONOMA is an incubation facility that opened in Toyosu in September 2025. The Less Plastic team was asked to create KeepCup reuse stations for its community and office spaces bringing a sustainable element into this space that was designed with the mission of demonstrating new lifestyles.
