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Our mission

We're here to make sustainability a part of our everday routine through reuse. From the home, to the cafe, to your workplace - reuse should be a part of every context.

Less Plastic's mission is not about removing plastic from our lives, but using less of it. When plastic is used in a way that is reusable, it is more sustainable. Eliminitating plastic totally from our lives is not a practical goal, so the goal is to use it wisely.

We work together with Australian sustainable brands KeepCup, SUSTOMi and Champ Co to provide products and advice on forming good reuse habits.


We have partnered with KeepCup to work on this goal together to spread awareness in Japan of excessive plastic use. KeepCup is the most popular brand of reusable cups (eco cups) in the world. Having sold more than 10 milion cups, it is a household name in the coffee industries of Australia, Europe and America.

We now provide KeepCup to some of the best cafes in Japan, as well as supplying companies and business with KeepCups for employee use in the workplace.


SUSTOMi is a solution for your single use woes. Offering a range of lifestyle, storage and organisation products, SUSTOMi seamlessly blends sustainability & style. Born out of the small island of Tasmania in Australia, Bronwyn Kidd started SUSTOMi out of her passion of helping people live a happier, healthier organised life whilst alsot protecting the environment. Best known for their fun reusable beeswax wraps made from Australian beeswax and organic cotton; you'll find any excuse to show them off on your office lunch breaks!

Champ Co

Champ.Co is a sustainable homeware brand with a twist. Made from durable, recycled rubber from airplane tyres; architect Lauren Steller designs tableware and jewellery that keeps everyone at the dinner table entertained. From puzzle placemats to geometric trivets, Champ.Co is ideal for entertaining children, protecting your coffee table from spills, and acting as an icebreaker during awkward family dinners. Innovative, long-lasting, and most importantly fun!

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